Action plan for the development of congress tourism presented

first_imgMinister of Tourism Gari Cappelli presented an action plan for the development of congress tourism today in Zagreb as part of the 5th Forum of the Croatian Congress Industry.The action plan was created on the basis of the Tourism Development Strategy until 2020 in order to determine the steps for the development of one of the key tourism products in the coming years.  “Business tourism is one of the most promising tourism products that can significantly contribute to increasing the competitiveness of Croatian tourism. Over the past few years, revenues generated in the business travel segment accounted for only about 3 percent of total revenues in tourism, and this action plan lays the foundations for increasing revenues and creating a recognizable tourist offer that will extend the tourist season. We have set ourselves the goal of realizing revenues in tourism of 14-15 billion euros, in which business tourism can certainly have a great contribution.”Stressed the Minister of Tourism Gary Cappelli.According to the Tourism Development Strategy until 2020, the product of business meetings is considered one of the potentially more important tourist products of Croatia. Namely, despite the occasional oscillations, market trends indicate a globally stable growth of this product, which is reflected in the performance in Croatia, according to the Ministry of Tourism.Inputs from the market further indicate the perception of Croatia as an attractive and desirable destination for business meetings. Due to its various characteristics, it is also a product with a positive impact on some of the biggest challenges of Croatian tourism such as extending the tourist season, using hotel capacity and increasing tourist spending, not neglecting opportunities to generate new holiday demand by converting business guests. On the other hand, the further development of a competitive product of business meetings in Croatia necessarily implies overcoming a number of challenges, from strengthening organizational, logistical and human capacities to significant investments in production infrastructure and promotion. “This Action Plan sets a vision that would develop Croatia into one of the most desirable European destinations for small and medium-sized business gatherings of associations and corporations by 2020. Croatia’s positioning on the international market of business meetings will be based on cooperation between the private and public sectors, a modern and creative product embedded in the destination value chain, quality congress management and innovative marketing. ” emphasize from the Ministry of TourismFollowing the set vision, the goals are defined:Strategic goalDouble the number of participants – attract one million participantsIncrease average consumption per participantSub-goalsIncrease the number of gatherings of international associations and corporationsIncrease the recognition and desirability of Croatia as a destination for business meetingsIncrease organizational, lobbying and sales capacity of stakeholdersIncrease product qualityIn accordance with the set umbrella goals, Croatia intends to attract around one million participants in business meetings by 2020 and, by increasing their average spending, have a positive impact on increasing revenues from congress tourism. Such a shift necessarily presupposes a number of sub-goals, which relate to increasing the number of meetings of international associations and corporations to be held in Croatia, increasing the country’s visibility as a congress destination, increasing sales, lobbying and organizational skills and quality of content and services. In the chain of interest, including, above all, congress centers, DMC / PCO agencies and hoteliers. The realization of these goals is defined through 4 programs in the Action Plan, and they include improving the congress infrastructure, strengthening the capacity of congress offices and associations, Croatia on the international congress market.The action plan for the development of congress tourism was created in cooperation with the Ministry of Tourism and the Institute of Tourism, in order to contribute to global recognition in the tourism market, market repositioning from the destination of sun and sea to offer a variety of authentic content and experiences, time expansion and geographical dispersion. enriching the tourism production portfolio in order to increase the number of tourist arrivals and tourist consumption.MINT: CONGRESS TOURISM ACTION PLANlast_img

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